Africa's Film Industry: Streaming Wars, Global Deals, And Future Growth

• The festival highlighted Africa's potential in the global entertainment industry.

• Streaming services like Netflix and Showmax are driving growth in the local market.

• International productions are increasingly choosing African countries as filming locations.

London Recruits' at Joburg Film Festival

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The sixth edition of the Joburg Film Festival concluded on Sunday, marking a significant moment for South Africa as it reflected on the progress made since the end of apartheid. However, the focus at the festival was on the future, particularly on Africa's evolving role in the global entertainment industry.

One key highlight was the impact of streaming services on the local market. The abrupt exit of Amazon Prime Video earlier this year left many local producers disheartened, but the competition between Netflix and Showmax has been driving growth in the industry. Both streaming giants are increasing their investments in African content, showcasing the potential for African stories to reach global audiences.

While the streaming wars have opened up new opportunities for African creators, there is still a sense of frustration over the level of investment in the content market. Filmmakers are eager for larger budgets to bring their creative visions to life and compete on a global scale.

Location shooting in Africa has also been in the spotlight, with notable productions choosing to film in countries like South Africa and Ghana. The influx of international projects is a testament to the continent's growing appeal as a filming destination.

In the animation sector, Africa is seeing a surge in interest from major studios like Walt Disney Animation Studios. The recent launch of the Afrofuturistic series 'Iwájú' underscores the continent's potential in the animation industry, despite challenges in infrastructure and talent development.

MultiChoice, a key player in African content production, made waves at the festival with announcements of upcoming projects, including the historical drama 'Queen Modjadji.' The company's commitment to showcasing African stories and talent remains a driving force in the industry.

The Joburg Film Festival served as a platform for discussions on the evolving landscape of African entertainment, highlighting both the opportunities and challenges that lie ahead for the continent's creative industry.