Apple And Google Rumored To Partner On AI Features

• Apple may integrate Google's AI model, Gemini, into iPhone software.

• Google's Gemini could gain validation and access to Apple's user base.

• Apple could enhance its AI capabilities by leveraging Google's technology.

illustration of Apple Pay and Google Pay logos

Reuters

A potential partnership between tech giants Apple and Google is making waves in the industry. Reports suggest that Apple is contemplating integrating Google's AI model, Gemini, into the iPhone. While the deal terms are not finalized, the collaboration could see Apple licensing Gemini to power new features on iPhone software as early as this year.

Google has faced criticism over Gemini being perceived as too 'woke,' prompting CEO Sundar Pichai to acknowledge missteps. On the other hand, Apple has been relatively quiet about its AI plans compared to competitors like Google, Microsoft, Meta, and Amazon. However, Apple hinted at a significant AI announcement later this year.

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Google's Gemini could gain validation and access to Apple's user base.

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Apple may integrate Google's AI model, Gemini, into iPhone software.

3

Apple could enhance its AI capabilities by leveraging Google's technology.

If the partnership materializes, Google's Gemini would gain validation and access to Apple's extensive user base. Simultaneously, Apple would bolster its AI capabilities by outsourcing certain aspects of the technology. The news has been well-received on Wall Street, with both companies' shares rallying following the reports.

Apple and Google have a history of successful collaborations, with Google paying Apple to be the default search provider on the iPhone. While the potential partnership holds promise, it may face regulatory scrutiny, given the ongoing antitrust lawsuit against Google.

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